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Helsinki framed logos
Colours matching the materials manufactured by Avery, ImagePerfect, 3M and Oracal have been defined for decals. However, an exact decal film does not exist for every colour. The manufacturers’ decal shades differ from one another. The most challenging colours for decals are Engel and Copper. If you require decals in these colours, your should have them specifically made.
SVG and InDesign vector originals, and animated.
1. Basic 2. Calm 3. Pulse 4. Beat 5. Vibration 6. Wave
Helsinki Grotesk font licence
Subcontractors can purchase licences for the Helsinki Grotesk font (€65/style) from the creator’s website(Link leads to external service) or via email from firstname.lastname@example.org(Link opens default mail program). City’s employees typically use Arial. Creators using the visual identity can request a paid licence to be installed on their computer through their supervisor (installed by ICT Support).
Photographs and videos
Photographs are available in Helsinki’s material banks:
When selecting images for your projects, remember to check the terms and conditions for their use. This information can be found alongside the images available in the image banks. Read more about photographs and download consent forms for taking pictures and recordings(Link leads to external service).
Free image banks and their use
Stock images are needed in certain contexts. However, they do not comply with the brand and may be used extensively for a number purposes. Plenty of other similar ones exist.
- Adobe Stock(Link leads to external service) (available for those City employees who have some Adobe software licence on their computer).
- Unsplash image bank(Link leads to external service) (free images without usage restrictions).
City’s shared illustrations
The file contains all (149 items) of the nine illustrated theme sheets’ illustrations in PNG format without a background. They can be used directly in a PowerPoint presentation, for example. Images in PNG format are not suitable for printing.
(Link leads to external service)
Signage icons, indoor and outdoor signs in buildings and parks. You can also use them for illustration purposes. An SVG or PDF vector original for print products. A PNG image for the screen.
Illustration icons: data visualisation, PowerPoint presentations, brochures, patterned illustrations, posters, products, etc. A PDF vector original for print products. A PNG image for the screen.
User interface icons can be downloaded on the Helsinki Design System (HDS) website.
A set of layout templates has been created for the City of Helsinki, and it includes examples of content page layouts. The set has templates in a range of themes for Microsoft Word (font: Arial) and professional templates for the InDesign layout program (font: Helsinki Grotesk).
Layout templates for signage
As InDesign and Illustrator files.
Microsoft Office templates
Microsoft 365 (formerly Office) document templates for Word and PowerPoint.
The form templates are intended for the creation of short documents, such as memos and letters, that do not have a cover page or a table of contents. Different language versions are available, namely Finnish, Swedish and bilingual, as well as various colour variants.
Report templates are intended for creating multi-page documents. They include a cover page and a table of contents. The Finnish-language framed logo has been set as the default option, but the file also includes all of the alternative language versions. The colours (framed logo and wave motif) can also be changed, and all the wave motifs are included in the files. The report templates exist in both horizontal and vertical versions. They also come with/without images and with/without numbered heading levels. The report templates can be used for various types of publications.
Remember accessibility! When using the ready-made structures of the templates, make sure that the final design is clear and accessible. Everyone is responsible for their own designs and must keep their target audience in mind.
The best place to contact for more information and instructions on accessibility is the City’s Accessibility Model site(Link leads to external service).
Templates for the design of materials used at outdoor and indoor events.