Brand concept
The goal of Helsinki branding is to find a common image of Helsinki, where we are all heading. This is the core of the Helsinki brand, a vision of what we want for our future. It helps to make the right choices and to strengthen all the good that makes Helsinki even more unique.
Brand and marketing strategy
Helsinki is all about freedom and living a good life. These qualities are the essence of Helsinki’s charm and invite people to the city. In order to multiply all the good that we have, we are building the city’s brand and carrying out marketing in cooperation with different operators within the urban community and targeting our operations to different customer groups.
