Brand and marketing strategy

Helsinki - It-s a good life

In Helsinki, everyone has an equal opportunity for a good, sustainable way of living. Here the untamed nature meets the urban buzz, and the enthusiastic people with freedom to express themselves can live life to the fullest.

Helsinki – It's a good life

Naurava nainen kukkivien kirsikkapuiden alla — Photo: Juha Valkeajoki, Sherpa

Brand concept

The goal of Helsinki branding is to find a common image of Helsinki, where we are all heading. This is the core of the Helsinki brand, a vision of what we want for our future. It helps to make the right choices and to strengthen all the good that makes Helsinki even more unique.

Learn more about the brand

Isä ja tytär ulkona nauttimassa lämmintä juotavaa talvisena päivänä. . — Photo: Juha Valkeajoki, Sherpa

Brand and marketing strategy

Helsinki is all about freedom and living a good life. These qualities are the essence of Helsinki’s charm and invite people to the city. In order to multiply all the good that we have, we are building the city’s brand and carrying out marketing in cooperation with different operators within the urban community and targeting our operations to different customer groups.

Explore our marketing policies