Visual Identity Guidelines

On this website

Discover the visual identity
One shared Helsinki. What is visual identity? What are the Visual Identity Guidelines?
Use basic elements
Framed logo, font styles, colours, graphic elements and layout
Design and create
Digital services, space, signage, commission, design assistance, for the City’s employees
Download elements
Ready-to-use elements and files to help with designs and creations.

All-new Visual Identity Guidelines

The visual identity has remained the same. The contents have been divided into five sections, and the text has been made clearer and more concise. The number of images and visual elements has been increased. We are happy to hear more improvement suggestions via email at marketing@hel.fi

Data visualisation

With the new guidelines, you can create clear and illustrative visualisations that are in line with the City of Helsinki’s communications policies. The guidelines will help you recognise whether visualisation is required or whether text and a photograph would suffice. 

Learn more about the guidelines (in Finnish)

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Watch the new instructional video on the visual identity (in Finnish)
Brand and marketing policies