On this website
One shared Helsinki. What is visual identity? What are the Visual Identity Guidelines?
Helsinki framed logo (Helsinki logo), font styles, colours, graphic elements and layout
Visual storytelling helps us to convey emotion and create interesting, effective and consistent visual communications.
Digital services, space, signage, commission, design assistance, for the City’s employees
Ready-to-use elements and files to help with designs and creations.
Quick links to popular topics
Basic visual elements
Visual storytelling and infographics
Design and create
Elements to download
All-new Visual Identity Guidelines
The visual identity has remained the same. The contents have been divided into five sections, and the text has been made clearer and more concise. The number of images and visual elements has been increased. We are happy to hear more improvement suggestions via email at marketing@hel.fi(Link opens default mail program)
Data visualisation
With the new guidelines, you can create clear and illustrative visualisations that are in line with the City of Helsinki’s communications policies. The guidelines will help you recognise whether visualisation is required or whether text and a photograph would suffice.
