Helsinki brand and visual identity

The Helsinki brand concept is used to build and strengthen the image of Helsinki. In Helsinki, everyone can lead a good life. The visual identity makes the City of Helsinki's brand strategy visible. With a clear and unified visual identity, we get more media coverage and return on investments.

Senaatintorilla uuden vuoden aattona kirkkaat esiintymisvalot värjäävät maiseman oranssinsävyiseksi

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Brand and marketing strategy
Brand cornerstones
Value proposition
Visual identity guidelines
Helsinki logo
Communicate with visuals
Photo: Juha Valkeakoski

Brand and marketing strategy

Helsinki’s brand and marketing strategy guide the use of the Helsinki brand and the marketing of the entire city organisation. Helsinki’s marketing is based on differentiation factors specified in the brand concept. With the help of the brand and marketing strategy, we communicate to Helsinki residents, staff, visitors and companies the essence of Helsinki.

Brand and marketing strategy

Visual identity guidelines

The guidelines specify the elements that constitute the visual identity, how to use them in different situations and applications. Within the framework of the guidelines, you can create easily identifiable and visually high-quality solutions well suited to their purpose.

Visual identity guidelines