Helsinki Tourism and Destination Management

The goal of the City Group’s Tourism Cooperation Group, set up for 2022–2025, is to agilely and sustainably promote the competitiveness, renewal and growth of Helsinki’s tourism. The members include central tourism operators from the City Group’s Communications Department, the Strategy Department’s international and safety teams, the Urban Environment Division, the Culture and Leisure Division as well as representatives from the Port of Helsinki, Helsinki Events Foundation, Helsinki City Premises and Helsinki Partners.

The Helsinki Tourism Advisory Group makes the voice of businesses heard in the promotion and development of tourism. The group was set up for 2022–2023, and its members include the most important operators in the tourism industry, including the transport, catering, accommodation, experience and event sectors, and members from universities. The strength of the members lies in their expertise in the priority areas of tourism development, such as digitalisation and sustainability. The main tasks of the Helsinki Tourism Advisory Group are to monitor and evaluate the development of the tourism operating environment and phenomena nationally and globally and cooperate in identifying and prioritising measures to promote the competitiveness and growth of Helsinki's tourism. CEO Anni Vepsäläinen of Suomen Messut Oyj serves as the chairperson of the group.