Outdoor advertising and advertisements on bridges

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If you want to place a permanent advertising device in a public area and use it to rent out advertising space for companies, you will need a lease agreement. You can also lease bridge railings for banner adverts.

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At the moment, there are no outdoor advertising locations available for applying.

Instructions on outdoor advertising

Read the placement rules (PDF, in Finnish) for outdoor advertising devices.
See the instructions on placing advertising devices (PDF, in Finnish) in a street area.
Read the instructions on A frames, i.e. transportable advertising stands.
You can terminate your lease by sending a written notification (PDF, in Finnish) to the Land Use unit.
If you need to make changes to your lease, please contact the inspectors.
All prices are determined on a case-by-case basis.

Instructions for exceptional circumstances

If you want to use your own property for outdoor advertising, you typically need an action permit. Read more about building permits.
If you want to place a signpost or board (for example a museum sign), you will need a placement agreement.
If you want to place other advertising devices (for example own devices of a shopping centre, car dealership or fast food restaurant), fill in an application (PDF, in Finnish) for leasing the spot.
You will require permission from the property owner if you want to attach a banner onto a wall.

Advertisement spaces on bridges

Bridge advertisement spaces are intended for short-term or temporary communications. You can lease space on bridge railings for an advert for one calendar week at a time, starting from Monday. The maximum advertising period is two weeks.

A banner advert attached to a bridge railing may be up to 12 metres long and 80 centimetres tall. However, along Baana, the maximum length is eight metres.

Read more about the rules on banners (PDF, in Finnish).

How do I apply for a bridge advertising spot?

Start by finding out where bridge adverts may be placed. You can check the locations on a list of bridge advertising locations (PDF, in Finnish) or this map (PDF, in Finnish).

Fill in an application form (PDF, in Finnish) and send it via email to ulkoilma@hel.fi(Link opens default mail program). Attach a picture or plan of the banner to the application.

How much does a bridge advertisement spot cost?

Commercial banners are 750 euros + VAT/week.
Non-commercial banners are 150 euros + VAT/week. Sponsor logos may only cover up to 10 per cent of non-commercial operators’ banners.

Contact details

If you have any questions about outdoor advertising locations, please contact the Land Use unit of the Urban Environment Division via email to alueidenkäyttö@hel.fi(Link opens default mail program).

If you have a question about advertising spots on bridges, please contact the inspectors (PDF, in Finnish) of these spots. They can be contacted by phone on weekdays at 10.00–11.30 or via email at ulkoilma@hel.fi(Link opens default mail program).