Key Messages for Helsinki Tourism

Helsinki is a unique travel destination, and businesses should make the most of its distinctive character. Consistent communication strengthens Helsinki’s visibility, attractiveness and credibility as a travel destination, both internally and externally. By committing to a shared way of communicating, each of us contributes to achieving Helsinki’s common tourism goals.

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Happiness

For the ninth year running, Finland tops the global happiness rankings and at the heart of it all is Helsinki, the happy capital. This toolkit is here for you, our stakeholders, to help share that story. In this deck, you'll find the messages, visuals, and inspiration to show the world what makes Helsinki stand out: a city where things simply work, and people truly thrive.

Happy Helsinki Toolkit

Sustainability

Global Destination Sustainability (GDS) Index, Green Destinations and Sustainable Travel Finland

Helsinki is a global frontrunner in advancing sustainability, according to both the GDS-Index and the Green Destinations GSTC certification. The Sustainable Travel Finland (STF) label complements Helsinki’s important work toward sustainability from a national perspective.

The Helsinki Metropolitan Area – The World’s Most Sustainable Meeting and Convention Destination

Helsinki, together with Espoo and Vantaa, is striving to become the world’s most sustainable destination for meetings and conventions. To effectively raise the region’s profile as a sustainable destination, it is essential that all companies involved in meetings and conventions communicate about the area in a unified way in their marketing and sales efforts. This document provides a shared story and key messages created for the entire industry:

The Helsinki Metropolitan Area – The World’s Most Sustainable Meeting and Convention Destination

Communication Toolkit for Restaurants

The shared communications toolkit for restaurants brings together the key messages about Helsinki as a food city – providing a clear, recognisable and internationally relevant way of talking about the city. It includes the core messages of Helsinki’s restaurant culture, key phrases, and practical examples for restaurants, media representatives and tourism operators.

Communication Toolkit for Restaurants

Safety

The tourism safety messaging guide has been developed in collaboration with public authorities, tourism and event industry stakeholders, the City of Helsinki’s communications team, Visit Finland, and the Helsinki Tourism and Event Safety Steering Group. The guide is designed to support companies in their communications and help customer service staff discuss Helsinki’s safety with visitors. Take the messaging into use:

How to Talk About Safety to Visitors