The City of Helsinki collects and produces up-to-date tourism and event data to support decision-making for businesses, media, and other stakeholders in the industry. The data is managed and refined into a comprehensive overview in the DataLokki service.
DataLokki – Helsinki Destination Insights provides tourism and event data and analytics for tourism businesses and other stakeholders in Helsinki. The service includes statistics on visitor profiles, volumes, spending, tourism revenue and employment, customer experiences, overnight stays, hotel occupancy rates, number of events, and sea and air traffic. The aim is to support decision-making with reliable and up-to-date data. Some content is publicly available, while more detailed insights – such as forecasts and tourism trends – are accessible through the Makers of Helsinki network. Explore the open dashboard here:
What are the busiest months for accommodation in Helsinki?
The highest number of registered overnight stays are in July and August. Explore official accommodation statistics from Statistics Finland via DataLokki.(Link leads to external service)
Where do tourists visiting Helsinki come from?
Based on registered overnight stays, most visitors arrive from Finland, the United States, Germany, and the United Kingdom. Compare country-specific figures using the market table in DataLokki.(Link leads to external service)
When do international cruise ships arrive in Helsinki?
Cruises arrive year-round, with the highest activity during summer months. View all arriving ships in DataLokki.(Link leads to external service)
How many flights are there in Helsinki each month?
Helsinki-Vantaa Airport handles approximately 8,000–12,000 flights monthly. Explore Finavia flight statistics through DataLokki.(Link leads to external service)
How many events take place in Helsinki?
At peak times, Helsinki hosts up to 6,000 public events per month. The number of events listed in the event calendar of the City of Helsinki is automatically updated in DataLokki.(Link leads to external service)
The resourcing and shift scheduling of the tourist information service is quite a puzzle, which DataLokki can help put together with its collected statistics and data. When the recruitment process begins in spring, we carefully examine the event, cruise and flight data of the upcoming summer so that we can hire people who know the right languages to work at the right time. The data collected by the tourist information service, on the other hand, helps us plan employee trainings so that our employees can be familiarised with the exact matters that tourists ask us about in different service channels. For shift scheduling and the manning of shifts, we use also use statistics and data – in order to have the right kind of and correctly sized resource of employees at the right time to meet tourists. (Mari Somero, Team Leader, tourist information service, the City of Helsinki)
For us, DataLokki will be a valuable tool in developing the destination in line with sustainable tourism principles. It supports planning in areas such as brochure production, staff scheduling, and marketing. Flight bookings, overnight stays, and tourist information data help us better estimate language needs and order the right quantity of brochures at the right time. Data on cruises, events, and flights helps us plan summer staffing, ensuring our customer service and communications meet seasonal demand. In marketing and venue sales, insights into upcoming events and congresses help us tailor messages and proactively respond to visitor needs — from space rentals to general guest services. (Communications Specialist Heidi O'Gorman, the Governing Body of Suomenlinna)
Please don't hesitate to reach out to us for support in using tourism and event data about Helsinki — we’ll help you and your business get started!
Henna Siltanen
Senior Advisor, Tourism
+358 40 168 3318(Link starts a phone call)
henna.siltanen@hel.fi(Link opens default mail program)