Helsinki Tourism and Event Data

DataLokki: Tourism and Event Data from Helsinki

DataLokki – Helsinki Destination Insights provides tourism and event data and analytics for tourism businesses and other stakeholders in Helsinki. The service includes statistics on visitor profiles, volumes, spending, tourism revenue and employment, customer experiences, overnight stays, hotel occupancy rates, number of events, and sea and air traffic. The aim is to support decision-making with reliable and up-to-date data. Some content is publicly available, while more detailed insights – such as forecasts and tourism trends – are accessible through the Makers of Helsinki network. Explore the open dashboard here:

Access the public dashboard DataLokki – Helsinki Destination Insights(Link leads to external service)

Kaksi ihmistä työskentelemässä läppäreillä. — Photo: Julia Kivelä / Helsinki Partners

Questions and Answers about Tourism and Events in Helsinki

What are the busiest months for accommodation in Helsinki?

The highest number of registered overnight stays are in July and August. Explore official accommodation statistics from Statistics Finland via DataLokki.(Link leads to external service)
Where do tourists visiting Helsinki come from?

Based on registered overnight stays, most visitors arrive from Finland, the United States, Germany, and the United Kingdom. Compare country-specific figures using the market table in DataLokki.(Link leads to external service)
When do international cruise ships arrive in Helsinki?

Cruises arrive year-round, with the highest activity during summer months. View all arriving ships in DataLokki.(Link leads to external service)
How many flights are there in Helsinki each month?

Helsinki-Vantaa Airport handles approximately 8,000–12,000 flights monthly. Explore Finavia flight statistics through DataLokki.(Link leads to external service)
How many events take place in Helsinki?

At peak times, Helsinki hosts up to 6,000 public events per month. The number of events listed in the event calendar of the City of Helsinki is automatically updated in DataLokki.(Link leads to external service)

Utilize Open Data for All

Explore key indicators about Helsinki's tourism and events

Essential data is available in a public dashboard designed especially for businesses and the media. Bookmark the page to always have reliable facts about the current situation at your fingertips.

Download Open Data from HRI

The Helsinki Region Infoshare (HRI) service contains open data about the Helsinki Metropolitan Area for everyone to use freely and free of charge. The most significant APIs for tourism are the Service Map and Linked Events API.

Check the sustainable tourism indicators of Helsinki

Helsinki is the world’s most sustainable travel destination. Use the sustainability metrics in your communications and sales. The visual report is easy to link and share across your own channels.

Explore more research and statistics on tourism in Helsinki

Tourism in Helsinki is regularly studied from various perspectives. Base your actions on data – use publicly available research reports organized by theme.

Data-driven planning ensures smooth tourism information services during peak seasons

The resourcing and shift scheduling of the tourist information service is quite a puzzle, which DataLokki can help put together with its collected statistics and data. When the recruitment process begins in spring, we carefully examine the event, cruise and flight data of the upcoming summer so that we can hire people who know the right languages to work at the right time. The data collected by the tourist information service, on the other hand, helps us plan employee trainings so that our employees can be familiarised with the exact matters that tourists ask us about in different service channels. For shift scheduling and the manning of shifts, we use also use statistics and data – in order to have the right kind of and correctly sized resource of employees at the right time to meet tourists. (Mari Somero, Team Leader, tourist information service, the City of Helsinki)

Customer service moment at Helsinki Tourist Information – DataLokki enables smooth service with up-to-date data. — Photo: Sakari Röyskö / Business Helsinki

DataLokki brings efficiency and foresight to everyday destination management

For us, DataLokki will be a valuable tool in developing the destination in line with sustainable tourism principles. It supports planning in areas such as brochure production, staff scheduling, and marketing. Flight bookings, overnight stays, and tourist information data help us better estimate language needs and order the right quantity of brochures at the right time. Data on cruises, events, and flights helps us plan summer staffing, ensuring our customer service and communications meet seasonal demand. In marketing and venue sales, insights into upcoming events and congresses help us tailor messages and proactively respond to visitor needs — from space rentals to general guest services. (Communications Specialist Heidi O'Gorman, the Governing Body of Suomenlinna)

Visitors at Suomenlinna on a summer day – Tourism data and event forecasts help improve the visitor experience. — Photo: Jussi Hellsten / Visit Finland

DataLokki provided valuable insight for launching a new business

DataLokki helped us launch our new tourism business in Helsinki when everything relied on data forecasting and we had no prior visitor insights. The platform made it easy to explore where tourists come from, when cruise ships arrive in Finland, and what kind of visitor volumes other operators in the experience industry have. DataLokki provided a valuable benchmark and reliable tourism data that supported our own forecasts and launch planning. (Kristiina Werner, General Manager, Paradox Museum Helsinki)

Ihmisiä museon sohvalla. — Photo: Janita Autio / Paradox Museo Helsinki

Practical Support for Using Data in Your Business

Discover ways to utilize tourism data in your business

The guide offers real-life examples and insights into the benefits, methods, tools, providers, and sources of data. Read it to discover new ways to apply data in your business operations!

Prepare for the upcoming season with flight booking data

Flight booking data provides an outlook into the future. Use it to analyze demand from different markets for the upcoming season. The source for flight booking data in DataLokki is ForwardKeys.

Download the tourism data management guide

The data-driven management guide is designed for tourism businesses and destination management organizations. The handbook defines key dimensions of data utilization and how it can be a source of competitive advantage.

Enhance smart tourism collaboration

The collaboration framework offers practical tools and methods for coordinating data use across companies, destinations, and partners—designed to support sustainable growth and impact.

Read what data means for the growth of SMEs

Growth does not require massive investments but rather the smart use of data. Data's value is created through its use. Data opens doors to global markets and innovations. Read the guide to learn more.

Join the Makers of Helsinki network

As a member, you gain access to all available data, including commercial sources, forecasts, and trend analyses. We share valuable insights within the network and recommend actions that give your business a competitive edge.