Example
Making Helsinki a globally recognized sustainable tourist destination
Helsinki is an international pioneer in sustainable tourism. Business Helsinki supports both tourism and other companies that are committed to the principles of sustainable tourism.
In 2024, Helsinki was awarded the Global Destination Sustainability (GDS) Leadership Award as a sustainable tourism destination. In March 2025, the city was awarded the Green Destinations certification, which complies with the world's strictest sustainable tourism destination criteria, GSTC (Global Sustainable Tourism Council).
Read more about tourism sustainability in Helsinki.
Example
Increasing attractiveness through maritime-urban culture
Helsinki would not be Helsinki without the Baltic Sea and archipelago. Therefore, the protection of the Baltic Sea is a matter of both reason and heart for us. As stated in the Helsinki Tourism and Events Programme 2022–2026, nature and the sea are an integral part of Helsinki and its culture, and they play a key role in increasing the appeal of the city. Helsinki’s maritime characteristics are utilised through events and experiences that enrich the lives of residents and tourists, from Baltic Herring Market and Harakka Island’s mobile nature trail to the Helsinki Biennial.
Business Helsinki’s role is to ensure the development of Helsinki’s top maritime services and destinations. We strengthen business cooperation and provide opportunities for maritime experiments. It's important that with a focus on opening and maintaining coastal routes, promoting the planning of the archipelago and shore areas and strengthening transport connections.
Read more about the Helsinki Tourism and Events Programme 2022–2026.
Read more about Helsinki Maritime Strategy 2030.
