TUESDAY AFTERNOON NOVEMBER 27, 2012: KICK-OFF & GET-TOGETHER

From Suomenlinna Sea Fortress towards the city, photo: Niclas Sjöblom

We start the Conference on Tuesday with lunch followed by a session on food and design. The venue is the Kellohalli Restaurant at the Abattoir which is a building in an old industrial area that is currently being transformed to become a vibrant meeting point and a hub for Finnish food culture. A design agency has prepared a plan for the area and construction work will start next Christmas. Until that, the Abattoir will feature temporary design events related to the World Design Capital Helsinki.

We end the afternoon with an optional visit in the Cultural Sauna which is a low-carbon public sauna that runs on renewable energy and combines culture and bathing. The Sauna is scheduled to open in November and it is also part of the WDC Helsinki Official Program. Enthusiasts have the opportunity to dip in the cold sea – a Finnish oddity that is actually good for your health. Read more

Tuesday 27th November

13.00–13.30 Bus transfer from hotel Klaus K to the Abattoir
13.30–15.00 Welcome Lunch Hosted by the City of Helsinki
Venue: The Kellohalli Restaurant at the Abattoir,
Työpajankatu 2 rakennus 1 e
 

Welcome words
Welcome words by the Deputy Mayor of Helsinki, Mr. Hannu Penttilä, bio of Penttilä

Practical conference arrangements
Director of Economic Development of the City of Helsinki, Ms. Marja-Leena Rinkineva, bio of Rinkineva
15.00–15.30

Operation Abattoir

The Abattoir is a new urban cultural and culinary melting pot with a laid-back atmosphere, just around the corner of Kallio and other up and coming districts. The listed red-brick buildings of the Abattoir originally served as a slaughterhouse. Small indie restaurants, foodie events and artisan shops are now welcoming locals as well as visitors that want to experience Helsinki “off the beaten track“. Slowly The Abattoir area will become a lively extension to Helsinki’s other stylish cultural hot spots, such as the Cable Factory, Korjaamo, and Suvilahti.

The Abattoir is in food terms “fresh from the oven” as a public place, but getting here has been quite a ride, but what’s really exciting is the fact that the future of the area is being shaped right now. Experience “the living lab” and hear about the next steps of this constantly evolving creative food hub. Can a former slaughterhouse in an basically abandoned hood survive and actually blossom?

Presented by Mr. Ville Relander, Project Manager at the City of Helsinki

Read more...
15.30–16.00

Food, culture and modernity in Finland

Professor Johanna Mäkelä is the first professor of Food Culture in Finland. She started at this position in 2012 in the University of Helsinki. Her main research topics are food and consumption sociology, practices and changes of eating, corporate responsibility, sustainability and participatory methods.

Presented by Ms. Johanna Mäkelä, Professor of Food Culture, University of Helsinki, bio of Mäkelä

16.00–16.30

Food Hubs

Many farmers and ranchers, especially smaller operations, are challenged by the lack of distribution and processing infrastructure of appropriate scale that would give them wider access to retail, institutional, and commercial foodservice markets, where demand for local and regional foods continues to rise.
Food hubs can help. By offering a combination of production, aggregation, distribution, and marketing services, food hubs make it possible for producers to gain entry into new and additional markets that would be difficult or impossible to access on their own. Snohomish County has developed a unique model that creates demand and provides services to local producers.

Presented by Ms. Linda Neunzig, Agriculture Coordinator at Snohomish County Economic Development, Bio of Neunzig
16.30–17.00 Food in Fukuoka

Fukuoka is one of the best gourmet towns in Japan. The city is blessed with abundance fresh sea foods and a variety of ingredients that are used in Mizutaki (chicken broth hot pot), Ramen noodle, Sashimi and Mentaiko (spicy pollack roe) as well as other local cuisine. These food products are highly evaluated as "Fukuoka-brand" both at home and overseas.

In addition, Fukuoka is also famous for the street stalls, known as yatatai, which are rarely found in other parts of Japan, provide a special place where people can enjoy delicious dishes while chatting with strangers sat beside them. This presentation will introduce the charms of Fukuoka foods along with public-private partnership initiatives for creating a more attractive city using its own local foodstuffs.

Presented by Mr. Koichi Gono, Chief Executive, Economy, Tourism & Culture Bureau, Fukuoka City Government, bio of Gono
17.00–17.30 Snacks from Fukuoka, Japan
Prepared by Ms. Junko Ikuta, President / Cooking Specialist, IKUTA Kitchen Co. Ltd
17.30–18.00

The Cultural Sauna

The Kulttuurisauna is a new urban, contemporary Finnish public sauna on the Helsinki waterfront. It is a low-carbon sauna that runs on renewable energy and is eco-efficient. Nene Tsuboi, a Japanese designer and Tuomas Toivonen, a Finnish architect are in charge of the designing, constructing, financing and running of Kulttuurisauna. They will combine bath-keeping and design as
their future profession.

Presented by Mr. Tuomas Toivonen, Architect at NOW Office and Founder/Owner of the Kulttuurisauna
18.00-19.00

Optional site visit to the Cultural Sauna and bus transfer to the hotel

Hosted by Mr. Tuomas Toivonen, Architect at NOW Office and Founder/Owner of the Kulttuurisauna
19.00-20.00 Free time
20.00-20.15 Short walk from hotel Klaus K to dinner restaurant
20.15-22.00 Dinner
Venue: Restaurant Putte's, Kalevankatu 6

Tuesday evening will end with a relaxed dinner at one of the coolest restaurants in Helsinki at the moment. Serving gourmet pizzas and salads in a simply decorated environment right at the heart of Helsinki, Putte's has earned its place in the city's restaurant scene.
22.00-22.15 Short walk back to the hotel