On Thursday we will travel to Espoo to discuss the role of design in the corporate world. We hope to how with examples how business success can be designed. We will look at the design of a vibrant start-up ecosystem in the context of the Aalto University, and hear how companies use design to increase competitiveness.

In the afternoon the IRBC delegates will join other distinguished guests from around the world to attend a Design Summit organized by the World Design Capital organization and the City of Helsinki. The purpose of the afternoon is to allow IRBC members to network with colleagues and design experts, as well as to sum up the discussions on the role and potential of design as a source of well-being in our societies today.

The evening will feature a WDC Convocation Ceremony Gala Dinner where Helsinki will symbolically hand over the WDC title to Cape Town.

Both Thursday afternoon events are Official World Design Capital Signature Events.

Program of Thursday 29 November