The curious urban festival Pointti, organised jointly by Yle and the City of Helsinki, attracted interested visitors to Helsinki’s Kansalaistori Square on 1–3 August. The festival guests got to follow several Yle live broadcasts, make weather forecasts, re-commentate classic sports moments and come up with ideas for a better Helsinki.
According to the organisers, an estimated 25,000 people visited the event during the three days. The Helsinki Central Library Oodi’s visitor counter, located in the Pointti event area, registered more than 50,000 visitors during the event.
— Pointti is a great addition to the event offerings of summery Helsinki. It attracted a vast number of visitors to the Kansalaistori Square, which is becoming a new kind of event centre in the City. Pointti inspired people of all ages to make and try different kinds of interesting things, says Helsinki Mayor Jan Vapaavuori.
The City of Helsinki participated in Pointti through a comprehensive programme. At the Kansalaistori Square, it was possible to try out diverse activities, from baby circus to night basketball. A Helsinki summer classic, playground meals, was also available for testing. At the Kotoklubi, everyday Finnish language was learned through play, activities and singing.
The Pointti festival also celebrated the opening of the Sananvapauden aukio (Freedom of Speech Square). And the Helsinki Biennial pre-party when the marine ecological art workshop examined Baltic Sea water and algae with microscopes and painted sea organisms. The international contemporary art event Helsinki Biennial conquers Vallisaari for the first time in the summer of 2020.
The urban festival’s programme included, e.g., live broadcasts of A-Studio and Villi Kortti, yoga sessions and ornament workshop according to Strömsö’s instructions. Yle Radio 1, Yle Radio Suomi, Yle Puhe and Yle Vega sent live broadcasts from the Oodi lobby during all three days. Pikku Kakkonen’s Adventure machine and Buu-klubben entertained the children.
There is clear a demand for a new festival with interesting content. The festival spread out in the Helsinki city centre to the Kansalaistori Square, the Central Library Oodi and the Makasiinipuisto Park.
During the three days, Pointti’s live broadcast was started 62,700 times on Yle Areena. It was possible to watch Pointti's programme during the entire festival on Yle Areena. The festival programme and moods have been compiled on yle.fi/pointti and on social media under the tags #pointti2019 and #punkten2019.
Point programmes on Yle Areena