Slush has drawn global attention with its marketing efforts, which have gone viral. (Photo: Petri Anttila)

Slush brings the influencers of the startup world to Helsinki

Helsinki is the meeting place for international startups, investors and the media, when Slush fills the Messukeskus Exhibition and Convention Center on 4–5 December 2018. In terms of its economic impact, Slush is one of the top events in Helsinki, but the true value of the event is more wide-ranging than the economic data.

During its 11 years, Slush has grown into the top tier of the startup and tech events in the world. Last year, the event had about 20,000 visitors, among them 2,500 startups, 1,500 investors and 600 representatives of international media. This year, the organisers expect an increasingly international group of guests from more than 130 countries.

The attractiveness of Slush is also underlined by the fact that the event arrangements are once again boosted by a group of around 2,200 volunteers.

Slush's value is considerable to Helsinki and entire Finland

Helsinki is proud of Slush and it makes increasing investments in the co-operation. During the last couple of years, the City has also travelled with Slush around the world, to Slush Tokyo and Slush Singapore.

”The global startup community's interest in Helsinki is continuously growing. One of the most important factors in this success is Slush, whose meaning to Helsinki and entire Finland is about so much more than a single startup and tech event. Slush brings the most topical people and discussions in the field to Helsinki and ensures that Helsinki is and stays at the forefront of development", says Mayor Jan Vapaavuori.

In addition to the money spent in the city by the Slush visitors, the employment effects of the event organisation and the immense international visibility that is poured over Helsinki, the value of Slush is measured in the number of investments, deals and contacts created during the event.

Slush's significance will surely also be a point of discussion on Tuesday 4 December, when Mayor Vapaavuori meets Tencent CXO David Wallerstein on Slush's Evergreen Stage to discuss the topic: ”Cities as a Platform for Developing Frontier Tech”.

VR Helsinki experienced at the City's Slush stand

Helsinki wants to be one of the top cities of VR/AR know-how and at its Slush stand it will present the VR-Helsinki, which is a digital duplicate of the city created through 3D modelling.

VR-Helsinki is looking to become a service platform for sustainable tourism, whose goal is to attract a million visitors during next year. Helsinki has created the virtual city experience in co-operation with VR-studio Zoan.

New Maria 01 Startup Campus to be launched internationally at Slush

The City of Helsinki will launch the concept plan for the Maria 01 Startup Campus to the international media at Slush.

A new startup campus of around 70,000 square metres in total is being planned next to the Maria 01 startup cluster in the former Maria hospital area. The aim is to attract, among others, ambitious growth companies, anchor companies, investors, accelerators and representatives of research and development activities as lessees. The campus is located in the Helsinki inner city and it will become one of the largest in Europe.

A consortium led by YIT and Keva with 23 partner companies, including Slush, has been chosen as the contractor for the campus.

Dense atmosphere to be expected in hotels and transport

Slush is a two-day event, but many participants will enjoy Slush's side events during the event week and stay for longer in Helsinki. As in previous years, the hotels in Helsinki and in adjacent areas are pretty much fully booked during Slush.

The public transport vehicles and taxi traffic to the Messukeskus Exhibition and Convention Center in Pasila will have a lot of passengers during the event days. The doors to the event open on both days at 8:00 AM, the programme starts at 10:00 AM and the doors close at 6:00 PM.

During the event, HSL sponsors a region ticket to 10,000 Slush guests in order to ensure that Helsinki's excellent public transport system is used as the main means of transportation.

Slush's all-comers after work area Founders Street on Kalevankatu

It is also possible to tune in to the Slush atmosphere without an admission ticket.

The event's official after work area Slush Founders Street brings startup people in the evenings to Kalevankatu. The Founders Street opening event is arranged on Monday 3 December at 7:00 PM.

City Hall in Slush colours

The Helsinki City Hall participates in the Slush spirit with a facade lighting, which can be seen from the morning on 3 December. The lighting is upheld until the end of Slush, 5 December at 06:00 PM.

Further information

Slush 2018

Slush Helsinki Guide: Helsinki State of Mind

Startups in Finland: Business Finland's new service offers comprehensive information on the startup ecosystem in Helsinki and the entire country