Helsinki ranked first in the humanities category in an employer branding survey conducted by Universum Communications among Finnish university students, meaning that Helsinki is the most attractive employer of Finland for humanities students. Helsinki ranked fifth in the natural sciences category and sixth in the medical science and health category.
Universum is a leading international company specializing in data-driven employer branding. The company helps employers around the world to engage the talent they need to succeed.
For the survey, Universum Communications interviewed 14,109 Finnish students at a total of 37 Finnish universities and universities of applied sciences between November 2019 and March 2020. The qualities of ideal employers highlighted by most student groups surveyed were related to being valued as employees and opportunities for professional development, as well as being assigned to versatile duties. Other important qualities of ideal employers underscored by the respondents were respect for employees and people as well as a friendly workplace atmosphere.
“It’s magnificent that the City of Helsinki is a valued employer among students. Versatility at workplaces is an important value for us at the City of Helsinki, and we welcome both experienced professionals and those who are only taking the first steps in their careers. I believe that we can meet the expectations for us by offering many opportunities for meaningful work in versatile duties,” says Nina Gros, Chief People Office at the City of Helsinki.
Universum conducts annual, independent employer branding surveys among students and professionals. The surveys are used to compile annual listings of the most attractive employers.
The 2019–2020 employer branding survey among Finnish university students highlighted the new types of values and expectations of Generation Z (aged 23 and younger) for employers, according to Universum Communications. Universum Communications concludes that the job market is about to be entered by a generation which is a kind of hybrid workforce combining traditional and somewhat harder values, while they also value the most important aspects related to people and culture.