Eero Ettala, the snowboard pioneer from Helsinki, Finland, has published a unique video about his hometown – as seen through the eyes of a snowboarder. In a joint project with the City of Helsinki’s Marketing unit, Ettala takes the viewer through Helsinki as he transforms the city’s iconic architectural locations into a visually stunning urban snowboarding playground.
The ability of the Finnish capital city to transform into a street snowboarder’s paradise has been a true home turf advantage for Eero Ettala during his 15-year-long professional snowboarding career.
When Ettala was location scouting for his video, he wanted to present Helsinki in a new and interesting light. The video begins in front of the Helsinki Ice Hall (on Nordenskiöldinkatu), with a colossal bas-relief statue made of reinforced concrete. From there, the journey continues to the Museum of Contemporary Art Kiasma and its rails. Also featured in the video is the most famous landmark of the city, the Helsinki Cathedral, in all its glory. The cathedral also acts as a “starting platform” for the next location. On the Helsinki Market Square we get to see Ettala’s gigantic jump across the so called Cholera basin. The video ends in the Kaivopuisto park.
Helsinki Transitions –video on tuotettu Red Bull Media Houselle Pablo Filmsin toimesta. Helsinki Marketingin toimi projektissa yhteistyökumppanina.
Helsinki Transitions –video is produced to Red Bull Media House by Pablo Films. Helsinki Marketingi was a partner in the project.